Discover why What Katie Did chose to remain a micro business. Founder Katie Thomas shares how starting in 1999 with £100, avoiding debt, and prioritising sustainability over scale has kept the brand thriving for 25 years.
Good for you Katie! What a wonderful achievement, and the best thing is that you are so happy with everything. You haven’t been ‘led astray’ by greed like most people seem to be, and you are living life on your own terms.
Good for you Katie! What a wonderful achievement, and the best thing is that you are so happy with everything. You haven’t been ‘led astray’ by greed like most people seem to be, and you are living life on your own terms.
Thank you!
Fascinating insight. A really interesting read.
(And yes I wish there was a bigger size range but now I do understand why there isn't)
Same. It’s extremely frustrating.
I truly appreciate your approach and the quality of your products! You truly care, and it makes all the difference. Thank you! 💜
My first purchase. Camden around 2001 I think. Stayed with you ever since. Love the post and most important your beautiful items.
Ah, the good old days. I wonder how many remember WKD in the Camden era?